So, establish well in advance where your advertisement will be placed and what you will pay for it. It is logical that you will pay less CPM for a bottom placement that with placement at the top of the page. If your banner is at the bottom of a page, chances of it being seen with every page visit are much smaller. And just like in the real estate world, only one thing is important: location, location and location. You should actually view it as a piece of digital estate. It does not necessarily mean that if the page has been viewed 10,000 time, your ad has been viewed equally as many times. However, make sure that you properly negotiate the placement of your ad. If you are an advertiser, you are going to create a banner or advertisement and look for relevant sites that want to display your advertisement. Want our opinion? Go for both and achieve maximum results. On the other, you can negotiate for a higher payout per 1000 impressions. On the one hand you can add more valuable content to your website so that you get multiple impressions of the advertisement. Therefore, to increase income through CPM you have 2 options. You get to see how many times the webpage on which the banner is displayed on an advertisement has been visited and you also immediately know how many times the advertisement has been displayed. The biggest advantage of CPM is that a publisher (the person who places the advertisement on their site) has a very clear insight into the income (or expenses). CPM is usually applied when people want to increase brand awareness by displaying advertisements. Here one speaks mainly about the representations of a certain type of advertisement, usually in the form of a banner on a website or an advertisement on Facebook.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |